A few weeks ago, while standing in a lineup for toilet tissue, my friend, standing 6 feet away, turned to me laughing, and said, “You know, in 1973 the comedian Johnny Carson read some false information about toilet paper shortages, and cracked a couple jokes about it on his Tonight Show.” In the following weeks customers flooded stores buying rolls and rolls of toilet paper, leaving empty shelves, which reinforced the rumor that the US was running out of toilet paper.
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