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Advertise in print and online

The BCMJ print edition and bcmj.org provide access to the customers you want to reach in an environment they trust. Combining print and digital advertising is the best way to stretch your ad dollars and gain full access to the thousands of physicians who read the BC Medical Journal in print and online.

We offer a variety of advertising options for you to create a fully integrated advertising campaign.

Two new advertising options

1. Enclosures and envelopes: 

Enclose your pamphlets or other promotional materials with a print issue of the BCMJ, and advertise on the delivery envelope.
Your mailing will be delivered along with the publication, at a rate competitive with Canada Post, and you have the option to print an ad on the back of the paper envelope to accompany your enclosure. 
See our rate card for details.

POSITION SIZE  RATE 
Enclosure: 20 lb. sheet, folded or flat  8.5" x 11" $1.95/enclosure*
Mailing envelope: 2 panels on back side  each panel: 9.75" x 4.376"  $2000/issue

*Canada Post standard charges for additional weight will apply for heavier enclosures.

2. E-newsletter:

Three advertising positions are available in the BCMJ Headlines e-newsletter, which is emailed to e-subscribers each month that a new issue is published (10 x per year, on the first business day of the month of publication).
Deadline: Ad files (sent as attachments to email) must be received 7 days prior to the date that the e-newsletter is to be sent out. 
See our rate card for details.

POSITION  WIDTH (px)   HEIGHT (px)   RATE ($/month) 
Leaderboard (top horizontal) 600 50 $375
Mid-page banner 420 35 $325
Skyscraper (right side vertical)  150 320 $275

Online ads

POSITION  WIDTH (px)   HEIGHT (px)   RATE ($/month) 
Leaderboard (A) 1250 100 $750
Vertical Banner (B) 280 600 $550

ONLINE AD DETAILS

  • Rates shown are for 1 calendar month
  • Rates for a 2-week period are 25% off the monthly rate
  • Periods run from either 1–15 or 15–31 of any month
  • Three spots are available for each position
  • Ads (either static or animated) rotate every 10 seconds (see Technical Specifications for details)
  • Prices valid to 31 December 2021
  • Online and print combo prices: speak with our advertising representative
  • Submission deadline: Ad files (sent as attachments to email) must be received 7 days prior to the requested go-live date

Technical specifications: See our rate card for specifications.

Print ads

See our rate card for details.

AD SIZE & PLACEMENT
(FOUR COLOR)
NUMBER OF INSERTIONS, RATE ($/issue)
1 X 5 X 10 X
Outside back cover  $3500/issue   $3300/issue   $2800/issue 
Inside front cover  $3300  $3000  $2700
Inside back cover  $3100  $2900  $2600
Full page  $2800  $2500  $2300
2/3 page  $2300  $2100  $1900
1/2 page  $2000  $1800  $1600
1/3 page  $1700  $1500  $1300
1/4 page  $1400  $1200  $1000
1/6 page  $1000  $950  $850

More options & details: Special rates for recruitment ads are available, see our full rate card for details, as well as for exact ad dimensions.

 
2021 SPACE & MATERIAL DEADLINES FOR PRINT ADS
ISSUE SPACE CLOSES   ENVELOPE
ADS DUE
PRINT ISSUE
ADS DUE  
ENCLOSURES
DUE  
February January 11 n/a January 15 January 22
March February 8 n/a February 16 February 22
April March 9 n/a March 16 March 23
May April 9 n/a April 15 April 23
June May 11 n/a May 17 May 25
July June 10 n/a June 15 June 22
September  August 12 n/a August 17 August 23
October September 10 September 13 September 17 September 23
November October 11 October 15 October 15 October 25
December November 9 November 15 November 16 November 25

Policies: See our rate card for full policies.

For information and to book contact:
Tara Lyon
Editorial & Production Coordinator
Tel: 604 638-2815
Email: journal@doctorsofbc.ca