Advertise in print and online

The BCMJ print edition and bcmj.org provide access to the customers you want to reach in an environment they trust. Combining print and digital advertising is the best way to stretch your ad dollars and gain full access to the thousands of physicians who read the BC Medical Journal in print and online.

We offer a variety of advertising options for you to create a fully integrated advertising campaign.

Two new advertising options

1. Enclosures and envelopes:

Enclose your pamphlets or other promotional materials with a print issue of the BCMJ, and advertise on the delivery envelope.
Your mailing will be delivered along with the publication, at a rate competitive with Canada Post, and you have the option to print an ad on the back of the paper envelope to accompany your enclosure.
See our rate card for details.

POSITION	SIZE	RATE
Enclosure: 20 lb. sheet, folded or flat	8.5" x 11"	$1.95/enclosure*
Mailing envelope: 2 panels on back side	each panel: 9.75" x 4.376"	$2000/issue

*Canada Post standard charges for additional weight will apply for heavier enclosures.

2. E-newsletter:

Three advertising positions are available in the BCMJ Headlines e-newsletter, which is emailed to e-subscribers each month that a new issue is published (10 x per year, on the first business day of the month of publication).
Deadline: Ad files (sent as attachments to email) must be received 7 days prior to the date that the e-newsletter is to be sent out.
See our rate card for details.

POSITION	WIDTH (px)	HEIGHT (px)	RATE ($/month)
Leaderboard (top horizontal)	600	50	$375
Mid-page banner	420	35	$325
Skyscraper (right side vertical)	150	320	$275

Online ads

POSITION	WIDTH (px)	HEIGHT (px)	RATE ($/month)
Leaderboard (A)	1250	100	$750
Vertical Banner (B)	280	600	$550

ONLINE AD DETAILS

Rates shown are for 1 calendar month
Rates for a 2-week period are 25% off the monthly rate
Periods run from either 1–15 or 15–31 of any month
Three spots are available for each position
Ads (either static or animated) rotate every 10 seconds (see Technical Specifications for details)
Prices valid to 31 December 2021
Online and print combo prices: speak with our advertising representative
Submission deadline: Ad files (sent as attachments to email) must be received 7 days prior to the requested go-live date

Technical specifications: See our rate card for specifications.

Print ads

See our rate card for details.

AD SIZE & PLACEMENT (FOUR COLOR)	NUMBER OF INSERTIONS, RATE ($/issue)
AD SIZE & PLACEMENT (FOUR COLOR)	1 X	5 X	10 X
Outside back cover	$3500/issue	$3300/issue	$2800/issue
Inside front cover	$3300	$3000	$2700
Inside back cover	$3100	$2900	$2600
Full page	$2800	$2500	$2300
2/3 page	$2300	$2100	$1900
1/2 page	$2000	$1800	$1600
1/3 page	$1700	$1500	$1300
1/4 page	$1400	$1200	$1000
1/6 page	$1000	$950	$850

More options & details: Special rates for recruitment ads are available, see our full rate card for details, as well as for exact ad dimensions.

2021 SPACE & MATERIAL DEADLINES FOR PRINT ADS
ISSUE	SPACE CLOSES	ENVELOPE ADS DUE	PRINT ISSUE ADS DUE	ENCLOSURES DUE
February	January 11	n/a	January 15	January 22
March	February 8	n/a	February 16	February 22
April	March 9	n/a	March 16	March 23
May	April 9	n/a	April 15	April 23
June	May 11	n/a	May 17	May 25
July	June 10	n/a	June 15	June 22
September	August 12	n/a	August 17	August 23
October	September 10	September 13	September 17	September 23
November	October 11	October 15	October 15	October 25
December	November 9	November 15	November 16	November 25