On 6 October 2017 the Women’s Health Research Institute (WHRI) in Vancouver, located on the BC Women’s Hospital campus, helped to launch an awareness campaign titled #ItsNotInYourHead. This campaign, championed by Dr Lori Brotto, a women’s health researcher, clinician, and executive director of the WHRI, centres on a chronic genital pain condition called provoked vestibulodynia (PVD).
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