Privacy concerns
On 2 October 2001, at about 5:30 p.m., I received a telephone call that appeared on my call display as “unknown number.” The female voice addressed me as “doctor” and used my first and last names. She was representing a telemarketing agency, which had been hired by the BCMA to conduct a readership survey of the BCMJ. My home telephone number is unlisted and “double blocked”—my personal information and telephone number could only have been, (and was), supplied to this company by the BCMA.
I have serious privacy concerns. I am dismayed, extremely disappointed, and angry that my personal information was passed on to a marketing company by the BCMA without my permission—regardless of whatever credentials the BCMA may claim on my behalf of the marketing company! No personal information should ever be passed on to any outside agency without the express permission of the member concerned.
—John Rees, MD
Mission
The BCMA does not sell or release member information to third parties for commercial purposes. However from time to time the association needs to use third-party service providers to conduct BCMA business in areas where it does not have in-house resources or expertise. Typical situations where third-party services are used are:
• The mass faxing of information to members when the association needs to contact every member urgently
• Conducting telephone surveys of members on specific issues
The companies hired are required to sign a privacy agreement guaranteeing that information provided will be used only for the purposes stipulated in the contract.
However, the BCMA recognizes that some members will never want their personal information shared with third-party service providers. If this is the case, you can contact the membership database assistant Lorie Arlitt at larlitt@bcma.bc.ca or (604) 638-2882 and ask to have a privacy flag added to your record.
It should be noted that the company hired to conduct the readership study is a communications research firm, not a “telemarketing agency” or “marketing company.” Unlike telemarketers, they do not sell anything; rather, they conduct research on behalf of their clients. We have full confidence that members’ private information is secure with this company and that they conduct themselves within the highest ethical standards. Please see page 17 for a report on the research findings.—Ed