Survey results: BCMA Annual Report 2012–2013
The BCMA Annual Report was distributed to members as an enclosure with the May issue of the BCMJ. This year’s annual report had a new look and format, and readers were surveyed to find out what they thought. While the number of survey respondents decreased this year and the number of members who read the report also decreased slightly, the percentage of respondents who read the entire report increased by 5% from the previous year. The overall opinion of the report’s format was positive. Readers liked the visual appeal of the report, and indicated that the report contributed to their confidence in the management and accountability of the association. After reading the report, the majority of readers felt well informed about the association’s activities.
More readers (46%) felt that this year’s report length was too long than did readers of the previous year (34%), while 54% of this year’s readers felt the report length was just right.
When rating sections of the report, readers were most interested in the highlights of 2012, the financial reports, and the report of the president.
In comments, readers praised the report’s visually appealing format and easy-to-read graphics, though a few read-ers commented that the formatting appeared expensive or unnecessary.
Environmentally conscious members requested that the report be made available in electronic format only, to save paper and eliminate printing and mailing costs. The BCMA is considering this suggestion for next year’s report.
Survey respondents were entered into a draw to win two $75 Lululemon gift certificates for providing their feed-back on the annual report—congratulations to Drs Junella Lee and Patrick Chan on winning the draw.