Refreshed BCMA logo

Issue: BCMJ, vol. 53, No. 8, October 2011, Page 433 News
By: Sharon Shore

You may have noticed the BCMA recently adopted a new look. It has been a decade since the BCMA logo was last refreshed, and for the most part the previous logo worked well and was a dramatic improvement over the one it replaced. However, the older version had its share of challenges, such as readability when reproduced in a smaller format and using the logo in less than full-color applications, as well as some other issues.

As you can see, the new logo includes the BCMA initialism along with the official title of the Association. The term “BCMA” is how the Association is most often referred, and is now a dominant feature. The snake/map icon (or Asclepius interwoven with the BC flag) has been simplified once again to make for clearer reproduction. The green has been dropped, the waves have disappeared, and the sun’s rays aren’t as many. Overall, the new logo works as one unit, is clear and balanced, keeps the traditional icon, and is not a significant departure from the old one.
—Sharon Shore, APR, Senior Manager, Communications and Media Relations

Sharon Shore. Refreshed BCMA logo. BCMJ, Vol. 53, No. 8, October, 2011, Page(s) 433 - News.


Above is the information needed to cite this article in your paper or presentation. The International Committee of Medical Journal Editors (ICMJE) recommends the following citation style, which is the now nearly universally accepted citation style for scientific papers:
Halpern SD, Ubel PA, Caplan AL, Marion DW, Palmer AM, Schiding JK, et al. Solid-organ transplantation in HIV-infected patients. N Engl J Med. 2002;347:284-7.

About the ICMJE and citation styles

The ICMJE is small group of editors of general medical journals who first met informally in Vancouver, British Columbia, in 1978 to establish guidelines for the format of manuscripts submitted to their journals. The group became known as the Vancouver Group. Its requirements for manuscripts, including formats for bibliographic references developed by the U.S. National Library of Medicine (NLM), were first published in 1979. The Vancouver Group expanded and evolved into the International Committee of Medical Journal Editors (ICMJE), which meets annually. The ICMJE created the Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals to help authors and editors create and distribute accurate, clear, easily accessible reports of biomedical studies.

An alternate version of ICMJE style is to additionally list the month an issue number, but since most journals use continuous pagination, the shorter form provides sufficient information to locate the reference. The NLM now lists all authors.

BCMJ standard citation style is a slight modification of the ICMJE/NLM style, as follows:

  • Only the first three authors are listed, followed by "et al."
  • There is no period after the journal name.
  • Page numbers are not abbreviated.


For more information on the ICMJE Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals, visit www.icmje.org

BCMJ Guidelines for Authors

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