In January 2008 the BCMA will field a membership survey that seeks to assess its performance across the organization. The survey will also ask members how well their information needs are met and how satisfied they are with the Association as a whole. Member participation in all surveys is essential, and all members are encouraged to take the time to participate in the survey. Your input is critical for the BCMA Board and staff to get reliable information upon which to make decisions.
Many of you will recall the BCMA’s annual member surveys that were conducted during the 1980s and 1990s. The information garnered always helped the Association to meet its ongoing mandate to serve members’ needs.
In more recent years, the BCMA’s approach to member surveys was on a more topic-specific basis. Since 2005 the BCMA has surveyed members 13 times, with responses from a total of 9657 members. Survey topics included governance, negotiations, expanding Club MD, rural issues, various policy issues, and the web site.
The 2008 membership survey will be conducted by Ipsos Reid, and therefore your responses will be anonymous. Those members who have told us they prefer to receive information by e-mail will be sent an e-mail with a link to an online survey to complete at their convenience. Others will be called on a random basis in sufficient numbers to deliver a statistically valid sample.
The BCMA Council on Public Affairs and Communications will work with staff at the BCMA and Ipsos Reid to ensure key topic areas are covered.
—Geraldine Vance, APR
Director, BCMA Communications