…[I]t is most distressing to see an international drug manufacturer taking out half-page ads in the National Post (page SP8, 15 December 2001) to shill Pfizer’s cholesterol-lowering drug with the spiel “Which would you rather have, a cholesterol test or a final exam?” [autopsy?] with a picture of a toe-tagged stiff on a gurney…
I believe that cholesterol tests a few years ago were costing the BC Medical Plan some $4 million annually with very little health benefit to our population.
Fear tactic advertising to sell drugs is in very poor taste and is socially irresponsible at a time when we are attempting to keep health costs down and still provide an excellent health care system.
—Frederick Spohn, MD
Dr Spohn also sent this letter to the National Post, the Advertisers Standards Council, and the BC Ministry of Health Services.—Ed.
Above is the information needed to cite this article in your paper or presentation. The International Committee
of Medical Journal Editors (ICMJE) recommends the following citation style, which is the now nearly universally
accepted citation style for scientific papers:
Halpern SD, Ubel PA, Caplan AL, Marion DW, Palmer AM, Schiding JK, et al. Solid-organ transplantation in HIV-infected patients. N Engl J Med. 2002;347:284-7.
About the ICMJE and citation styles
The ICMJE is small group of editors of general medical journals who first met informally in Vancouver, British Columbia, in 1978 to establish guidelines for the format of manuscripts submitted to their journals. The group became known as the Vancouver Group. Its requirements for manuscripts, including formats for bibliographic references developed by the U.S. National Library of Medicine (NLM), were first published in 1979. The Vancouver Group expanded and evolved into the International Committee of Medical Journal Editors (ICMJE), which meets annually. The ICMJE created the Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals to help authors and editors create and distribute accurate, clear, easily accessible reports of biomedical studies.
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For more information on the ICMJE Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals, visit www.icmje.org