A recent BCMA communications plan, Time to Hang Up, has won national acclaim from the International Association of Business Communicators and the Canadian Public Relations Society. The communications strategy promoted the lobbying efforts of BC phy­sicians toward prohibiting the operation of handheld devices while driving. 

The concerns voiced by BC phy­sicians were heard, and in 2010 the provincial government introduced leg­islation making it illegal to operate a cell phone or other handheld device while behind the wheel—violators are subject to a $167 fine and three demerit points on their driver’s licence.
Time to Hang Up won an IABC Silver Leaf Award of Excellence and a CPRS Bronze Award of Excellence.