On 22 October Health Canada and Food and Consumer Products of Can­ada (FCPC) announced the launch of the Nutrition Facts Education Campaign to help Canadians make inform­ed food choices. 

The campaign focuses on increasing Canadians’ understanding of the nutrition facts table and, in particular, the “% Daily Value” (% DV).

The initiative includes a multi-faceted approach to explain % DV to consumers through messages to ap­pear on food packages, in stores, and in national media. Consumers will be directed to Health Canada’s educational web site, www.healthcanada.gc.ca/dailyvalue [8], which contains tips on how to use % DV to make healthier food choices.